Amanda Lambe is the Managing Director of Hero, a full-service advertising agency based in Cape Town. Having worked both client and agency side, she has a thorough knowledge of the marketing industry and the intricate dynamics of the relationship between brands and consumers.

Her experience is across traditional and digital marketing, social media and strategic communication, on a variety of brands, from Old Mutual to the City of Cape Town, including the city’s drought crisis campaign. She is also Chairperson of the board for Soapbox Films.

Outside of work, Lambe mentors young women of colour, doles out advice she never takes herself, and enjoys interesting conversations over great food and good wine.