Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home in SA already, Primedia Outdoor unveils three new roadside ...
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Tag: digital out of home
DOOH an ‘action-driven, innovative and trusted channel’
GroupM's programmatic arm, Xaxis, is now available to marketers in South Africa.
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Why outdoor media owners should be thinking about their content strategy
We have developed a holistic content strategy that we have rolled out across our digital billboards, which aims to integrate ...
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State of outdoor media in South Africa: a development perspective
Out-of-home media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip ...
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Creative to give you paws: digital out of home campaign helps SA’s home-seeking hounds
The WOOF Project's fun new campaign serves a serious purpose: it encourages the adoption of South Africa’s unwanted, abandoned and ...
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The future of programmatic DOOH in South Africa
Offering the ability to roll out adaptable campaigns with a laser-sharp focus, programmatic offers a wealth of new opportunities for ...
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