[PRESS OFFICE] To help combat the shortage of masks, Polo has put together a task team in their shirt factory in Atlantis to manufacture these cotton face masks for commuters. Read more
'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more
While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest building wrap is just some very expensive wallpaper. Read more
The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities. Read more
Out of home may be the oldest advertising medium, but its strengths remain undiminished in the changing media ecosystem. Read more
Digital signage has become an accepted and necessary marketing and advertising channel across most industries, most notably in retail and Quick-Service Restaurant outlets. Read more
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