Out of home media is growing in terms of what it can do to market brands. Melina Meletakos reports. Digital technology is driving where the out of home (OOH) media industry is heading, parti... Read more
While out of home media research is in short supply in South Africa, Melina Meletakos finds out what international research says about this medium. Out of home (OOH) has been rated the secon... Read more
Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why and looks at what is being done to improv... Read more
So what is digital out of home (DOOH) advertising really all about? It’s about connecting brands and communities in context. It’s about connecting brands and people through content. And it’s... Read more
THE MEDIA YEARBOOK: The advent of digital technology has ‘revolutionised’ the international out of home (OOH) media industry, which as a sector is seeing steady growth around the world, acco... Read more
Digital out of home is playing an increasingly important role in branding in the transit space, says Skhumbuzo Nkosi. The commuter landscape is changing rapidly, it has been doing so for yea... Read more
