As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape. Read more
[PRESS OFFICE] Transit Ads™ is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure. Read more
[PRESS OFFICE] Airport Ads has strengthened its Visionet network with the addition of a new large format DOOH site at O.R. Tambo International Airport. Read more
[PRESS OFFICE] Michael Brits, Business Development Manager, and Ben Harris, Managing Director at Tractor Outdoor, weigh in on national expansion of their digital network and more. Read more
Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
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