The OOH media in South Africa and the world at large is incredibly broad and filled with complexities. While it represents a multitude of communication touch-points of various sizes, formats... Read more
OPINION: Whenever some new technology becomes available, every man and his dog sets out to become a media owner as they search for a place to deploy this technology to deliver ‘the mos... Read more
Out of home media is growing in terms of what it can do to market brands. Melina Meletakos reports. Digital technology is driving where the out of home (OOH) media industry is heading, parti... Read more
While out of home media research is in short supply in South Africa, Melina Meletakos finds out what international research says about this medium. Out of home (OOH) has been rated the secon... Read more
Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why and looks at what is being done to improv... Read more
So what is digital out of home (DOOH) advertising really all about? It’s about connecting brands and communities in context. It’s about connecting brands and people through content. And it’s... Read more
