So what is digital out of home (DOOH) advertising really all about? It’s about connecting brands and communities in context. It’s about connecting brands and people through content. And it’s... Read more
THE MEDIA YEARBOOK: The advent of digital technology has ‘revolutionised’ the international out of home (OOH) media industry, which as a sector is seeing steady growth around the world, acco... Read more
Digital out of home is playing an increasingly important role in branding in the transit space, says Skhumbuzo Nkosi. The commuter landscape is changing rapidly, it has been doing so for yea... Read more
Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global growth in digital OOH (digital boards and place-based networks... Read more
A new international research study for FEPE International, the global organisation representing the world’s major out of home (OOH) media owners and leading OOH agency specialists and suppli... Read more
In the age of sensory overload and social media dominance, the challenge for 2014 is for out of home media to continue to innovate and remain the cool kids on the block. Outdoors is where yo... Read more
