Defining the typical ‘African Affluent’
The 16th annual Pan African Media Research Oranisation's All Africa Media Research Conference is currently underway in Dar es Salaam, ...
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Tag: digital
Now is the golden age of journalism
At a Sky News luncheon John Ryley, head of the British news broadcaster, said now is the golden age of ...
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Time to fall in love: Analogue and digital, a match made in heaven
One of the things I like to ask people I’m interviewing for a position at 5FM is, “What is the ...
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World Press Trends: Print and digital together increasing newspaper audiences
Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk ...
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SA bucking international newspaper trends
Worldwide, the biggest challenge for newspapers is to remain relevant in today’s volatile media environment without facing bankruptcy. Revenues in ...
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Digital… the poor cousin of media
Target markets are shifting and so too is the way that consumers choose and consume media, which means advertisers need ...
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