Tag: display advertising

Way back in Q1 of 2023, I wrote an article here that predicted the web will see a massive traffic ...

The Interactive Advertising Bureau of South Africa has released it’s anticipated white paper on viewability, a key issue affecting digital ...

There are multiple ways for online media publications to make money, from display advertising to native content to donations and ...

For centuries, the business model of general-interest newspapers and other mass media was based largely on aggregating audiences and then ...

Let’s take a little stroll down memory lane for a moment. A number of people have been asking me lately ...

In the world of online the click through rate (CTR) is undoubtably the more tangible measurement of success, and until ...