At least R10 million worth of digital out of home screen hardware alone was installed in the ground in every month of 2017. Read more
Before you start reading this, let me nail my flag firmly to the mast, lest you begin by thinking that it is written by an out of touch Luddite who is unwilling to recognise the operational... Read more
If you want to play in Africa, you can’t afford to snooze. The growth in smartphones means more people have access to media content than ever before, says Peter Searll. The African media lan... Read more
It is estimated that the worth of the South African out of home (OOH) sector will grow to R4.8bn in 2020, from R4.2bn in 2015. This is according to PwC and was the starting point for OOH pla... Read more
Indications are that 2016 has been a fairly good year for out of home: The Advertising Association/Warc (World Advertising Research Centre) Expenditure Report in the UK recorded investment t... Read more
CYBERTORIAL* Dedicated, passionate, knowledgeable, efficient and available! MMAP now sells for over 150 different OOH media owners, with a national coverage. Operating out of its funky offic... Read more
