Ivy Lee, the de facto inventor of PR, admitted later that he had never been able to find a satisfactory phrase to describe what it was he did. Read more
Delivering the right message to the right person at the right time is digital marketing's promise. Savvy politicos have known this and used it for over a decade. Read more
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
A strong strategy for marketing campaign development requires you think how earned, paid and owned media interact and at what time you should be launching each phase. Read more
There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason that a brand’s PR agency is in the perfect position to guide, position and push native... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.