Political anxiety will impact advertising
Delivering the right message to the right person at the right time is digital marketing's promise. Savvy politicos have known ...
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Tag: earned media
Where’s the creativity in digital ads?
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of ...
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Balancing owned, earned and paid media ain’t easy
A strong strategy for marketing campaign development requires you think how earned, paid and owned media interact and at what ...
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Why native advertising should sit with your PR agency
There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason ...
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