How different are B2B and B2C customers, truly?
At the end of the day, no matter which side of the B2B or B2C divide an organisation is, all ...
Read more
Tag: Ebony + Ivory
Marketing has been hit by the global financial crisis but is it business as usual in marketing?
Ebony + Ivory, which recently celebrated its 50th anniversary, has stood the test of time, becoming South Africa’s longest standing ...
Read more
Media moves: Lwazi Media Ventures buys stake in E+I, Kagiso Media launches Expedite, Mobiclicks heads to East Africa
The Media Online's weekly update on people, account and business moves in the media sector.
Read more
Media can no longer be looked at in silos, take a holistic approach
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
Read more
Digital OOH: Where imagination meets technology
Out of home is not just a billboard, it’s so much more than that, and advances in tech are creating ...
Read more
Buyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important
Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently.
Read more
