Consumer snapshot: What we think about SA/US relations
Following President Cyril Ramaphosa's recent meeting with President Donald Trump in Washington last Wednesday (May 21, 2025), many South Africans ...
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Tag: economy
LISTEN: Understanding the eKasi economy
eKasi (township economy) is an economy generating millions monthly. Do you understand the eKasi market, is your brand actively part ...
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Why LSM is giving way to SEM: How we live vs. what we have
The shift from LSMs to SEMs allows us to segment more effectively, based on a more detailed understanding of South ...
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The future looks bright for SA’s MICE industry
South Africa is an appealing and competitive destination for hosting events with the favourable advantage of the Rand’s exchange rate.
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For marketers, the township market will continue to exist for many years to come
Twenty-eight years since the advent of democracy… should there still be advertisements dedicated to the black townships only? If that ...
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App economy in Africa boosts new opportunities for advertisers
South Africa’s app economy is seeing impressive growth, largely fuelled by the massive penetration of mobile smartphones in the country.
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