It’s worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. But 'empathy wash' won't cut it. Read more
Empathy is the secret path to deeply resonant and powerful campaigns, and it is a skill that the best communicators and content creators around the world instinctively deliver in every proje... Read more
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good. Read more
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have a massive impact on digital marketing. Read more
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