The dichotomy of digital in 2021: an industry galvanised by Covid-19
The stakeholders in the digital marketing ecosystem need to pull together to face its challenges and capitalise on opportunities.
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Tag: engagement
Getting the most out of the #MOSTAwards
The MOST Awards perfectly illustrates the importance of relationships, collaborative partnerships and effective communication. It highlights the media owners who ...
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Drake and Jake, Mountain Dew’s millions and the Marvel Universe: Which ads won the Super Bowl, and which fell flat
Live sporting events are among the few remaining places where advertisers can ensure that no one fast forwards through their ...
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Data analysis in radio: A new way of connecting
Becoming insights driven is a fundamental operational transformation that radio must pivot to now – or risk losing out to ...
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Animation in the spotlight as businesses move online
Businesses, large and small, have moved more online... In turn, this has brought a volume of work to marketing agencies, ...
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The deal with data: applying it in a way that makes a difference
It’s only when clients understand that data-is-people that it starts to have an impact on both strategy and personified creative ...
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