Alex is a Ph.D. student at the University of Tennessee where he is majoring in Advertising. Alex graduated from East Tennessee State University with a Bachelor’s in Advertising/Public Relations and a Master’s in Strategic Communication. After working in the advertising industry, he began researching at the University of Tennessee where his primary research focus is on advertising’s role in influencing new media and emerging technologies and the privacy issues stemming from that influence.
Live sporting events are among the few remaining places where advertisers can ensure that no one fast forwards through their commercials. Which is why the Super Bowl charges US$5.5 million for just 30 seconds of air time. Read more