Etiket commoditises BEE spend to upskill and train youth
Creative digital agency Etiket has created a unique funding model for its training incubator, Sum of 21, drawing on BEE ...
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Tag: Etiket
Media moves: Mediamark scores TURNER account, Ringier signs pan-African deal with New York Times, Toyota & FCB renew vows
The first edition of Media Moves in 2018. Our popular column detailing people, business, account moves is back.
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Why we quit being an advertising agency to become a creative consultancy
No, it’s not because Etiket doesn’t make ads anymore; by using our strategic thinking and creative problem solving skills to ...
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The making of meaning: Salience, not differentiation, is a brand’s new USP
In the highly commoditised world of consumerism, the biggest challenge facing brand experts and marketers is not to create a ...
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Content marketing: Valuable, relevant and influential
If the outcome of content marketing is to drive profitable interaction with people who want to buy your product or ...
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