Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
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Tag: flooding
First steps of the PAMS journey completed
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out.
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Reading, readers and readership: PRC all set to measure audiences
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial". ...
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