IMA wins PepsiCo Sub-Saharan Africa account
Creative marketing agency IMA is one of two agencies awarded the PepsiCo account in South Africa for activations, including customer ...
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Tag: FMCG
Online FMCG shopping leapfrogs five years
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...
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Behind the Brand: Sweet memories as Cadbury turns 80 years old, and re-gifts its presents
The chocolate flowed, gifts were re-gifted, and food trucks kept people nourished, as iconic SA brand Cadbury celebrated its 80th ...
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World of Media: Adidas consolidates its media business, Serena Williams sports advertising superstar, P&G may trademark WTF and FML
The Media Online's weekly round-up of global media stories.
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BRC’s products and brands survey different to PRC’s data-sets
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand ...
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Business strategy and digital strategy are the same thing
Traditional media and business models are fast making way for digital platforms as users spend increasing amounts of time online ...
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