As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear. Read more
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand survey. Read more
Traditional media and business models are fast making way for digital platforms as users spend increasing amounts of time online and consume more on-demand content. Read more
When it comes to marketing FMCG brands on the African continent a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with an... Read more