Tag: FMCG

While barriers to private brand adoption in discretionary categories are eroding, other categories remain national-brand dominant. South Africa’s FMCG landscape ...

AI’s ability to tap into our response to stimuli adds a whole new spin to strategy, and calls for the ...

Merriam-Webster chose 'authentic' as its word of the year for 2023, based on a major rise in searches for the ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize ...

The legalisation of cannabis has paved the way for a transformative shift in the advertising and marketing landscape.

Just when everyone thought it would be back to normal after the Covid-19 pandemic, the fast-moving consumer goods (FMCG) industry ...