Generational shifts are disrupting traditional business buying behaviors and necessitate reevaluating go-to-market strategies
Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors.
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Tag: Forrester
Great CX in government could boost people’s faith in the country, says Forrester
Government departments are not generally known for their sterling service and good communication. Most struggle with substandard experiences, where their ...
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Media moves: COSMO SA and Takealot go shopping, free SuperSport on DStv, #Ads24diski18 is back
The Media Online's weekly column delivering news of account wins, people moves and media business news.
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Five steps to success for e-commerce companies
A new report from Forrester has identified five key success factors that e-commerce businesses need to strategically plan for as ...
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The age of the customer means take action or face the consequences
According to Forrester, 2017 will be a year of action. While the company has advised a strong focus on technology ...
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Customer-centric strategy in the Age of the Customer
We are living in the 'Age of the Customer' which means consumers are now shaping business strategy. Customers expect consistent and ...
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