How digital migration threatens the future of local community TV
Fifteen years since DTT implementation was first proposed, the process is still in limbo – with no relief in sight ...
Read more
Tag: free to air TV
Total TV share vs Broadcast TV share: how this impacts campaign planning
A key objective for 2023 for the BRC is the TAMS measurement of alternative devices used in the home to ...
Read more
One step in the past … one step in the future
As media planners, we are constantly looking back into the past, to project the future. While successful most of the ...
Read more
New research: How coronavirus might have changed TV viewing habits for good
As new social restrictions are imposed (in the UK), it will be no surprise if people once again turn to ...
Read moreThe future of free-to-air satellite TV: Openview now powered by two million homes
Changing lives and keeping South Africans informed and entertained is at the forefront of what keeps Openview alive. The magnitude ...
Read more
Talking TV: Will Kwesé’s new free-to-air channel survive?
Hopefully Kwesé Free TV will employ some top advertising sales people. Not doing so is a mistake made by so ...
Read more
