BRC launches Total Video Measurement in South Africa on 1 January 2027
Total Video Measurement (TVM) will launch in South Africa on 1 January 2027. TVM will replace TAMS and measure television ...
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Tag: Gary Whitaker
TV isn’t dying, it’s diversifying
TV remains strong: 68% watched TV/video in the past week, and 86% watch their favourite programmes on TV sets. Video ...
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BRC’s new RAMS survey moves closer to new radio currency launch
BRC’s new RAMS survey has reached 29 380 respondents, surpassing its interim target and completing over 75% of the annual ...
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GfK Media Measurement scores BRC SA’s RAMS contract
The Broadcast Research Council of South Africa (BRC) has awarded the new RAMS contract to GfK Media Measurement. The news ...
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BRC appoints GfK to deliver SA’s next-generation Total Video Measurement
GfK (an NIQ company) has been selected to design and deploy South Africa's new Total Video Measurement service following the ...
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BRCSA commits to ‘comprehensive’ update of measurement programmes
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...
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