DTT rollout in South Africa will not negatively impact TAMS
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV ...
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Tag: Gary Whitaker
BRC to release interim radio data end March
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa's radio audience ...
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An unmissable event for analysis ninjas, reporting squirrels and curious marketers alike
The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for ...
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Another reassuring report back from TAMS
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update ...
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