FOX Africa making moves to boost its ratings and ad revenue
Last week FOX Africa held a media day to showcase its upcoming programming, and to reveal what has been happening ...
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Tag: gathering
Branchless banks and low data costs: Michael Jordaan, a man with social change on his agenda
As the great Bill Gates once said “Banking is necessary, but banks are not”; Michael Jordaan echoes those same sentiments ...
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The evolving role of the CMO to curate hyper-relevance
Chief marketing officers from various brands gathered at an event to network, share knowledge and discuss their changing role in ...
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The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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The what, where and why behind #Ads24Diski18 mass market activations
#Ads24Diski18 is Ads24’s second trade marketing campaign of its kind, aimed at national advertising and media agencies to promote Media24’s ...
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Radio is not sexy enough, and South Africa’s radio players are not enemies
One of the most prominent themes to emerge from the Radio Days Africa 2018 conference was a call for more ...
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