Gayle Edmunds | The Media Online

Now is the time for SA advertisers to reassess their ad investment

Posted By: TMO Contributoron: July 15, 2020In: Newspapers

As South Africa rebuilds itself, advertisers should partner with news brands which are trustworthy and which play a constructive role in our society. Read more

Telling stories of hope through news and brand partnerships

Posted By: Britta Reidon: July 07, 2020In: Media business

Participants in the invitation-only webinar, Storytelling for Brands, began rethinking their purpose long before the Covid-19 crisis struck. Read more

Seven questions advertisers need to answer to create meaningful content

Posted By: Gayle Edmundson: May 13, 2020In: Advertising

If you want to change the world you have to deliver the facts in a way that strikes an emotional chord. Storytellers and journalists have always known this. Read more

Now is the time for SA advertisers to reassess their ad investment

Telling stories of hope through news and brand partnerships

Seven questions advertisers need to answer to create meaningful content

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