Happy birthday! City Press celebrates four decades of publishing excellence
Gayle Edmunds, head of Content at Adspace24, in conversation with City Press editor, Mondli Makhanya and managing editor, Mapula Nkosi ...
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Tag: Gayle Edmunds
How to spot a creative content opportunity, promote brand relevance and drive change
Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted ...
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How brands can share in news organisations’ trust halo
A recently released survey shows that commercial brands should seek out trusted news providers as their partners so as to ...
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Now is the time for SA advertisers to reassess their ad investment
As South Africa rebuilds itself, advertisers should partner with news brands which are trustworthy and which play a constructive role ...
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Telling stories of hope through news and brand partnerships
Participants in the invitation-only webinar, Storytelling for Brands, began rethinking their purpose long before the Covid-19 crisis struck.
Read moreSeven questions advertisers need to answer to create meaningful content
If you want to change the world you have to deliver the facts in a way that strikes an emotional ...
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