Navigating advertising’s trust fault lines
Trust is a word bandied about our industry – some even say it’s advertising’s currency – and right now, it’s ...
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Tag: Gillian Rightford
What drives effective marketing?
The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 ...
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Advertising industry urged to understand, apply and act on AI
The Association for Communication and Advertising (ACA) has hosted its first-ever AI in Advertising Forum at the WPP Campus in ...
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Effie Awards 2024 winners show effectiveness is the ultimate mark of success
The 2024 Effie Awards South Africa Gala celebrated outstanding marketing effectiveness. Agencies, brands, and their clients were recognised for campaigns ...
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Disrupting the status quo
South Africa is poised (yet again) for a year of significant disruption, change, challenge and opportunity. The media, marketing and ...
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RIP legendary ad man
The legendary ad man, speaker, writer and strategist, Andy Rice, has died after being ill for quite some time. Rice, ...
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