Tag: Gordon Geldenhuys

If you’re a traditional marketer working for an established brand, social media may seem like uncharted territory. It is a ...

If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex ...

One of the biggest barriers most medium and large organisations face as they try to become truly social enterprises, is ...

Many marketing managers barely pay attention to social media until a real crisis hits their brands. At that point, they’ll ...

Social media has given your customers a voice. This could be positive for your business if you are listening, learning ...