Tag: human connection

The advertising industry has a long and distinguished history of measuring, and often, the wrong, shiny things very precisely. For ...

I was never a particularly talented broadcaster, but I loved the 12 years I spent in a live studio environment. ...

Empathy is a key differentiator in creating exceptional customer experiences in an increasingly tech-driven business world. Labelled a ‘soft skill’, ...

The history of the media industry has been one of ad buyers, sellers and tech/data enablers each pitching and pressing ...

A changing world is shaking up customer expectations, putting pressure on brands to step up. Even amid rising costs, customers ...

The most successful businesses today are becoming organisations which are actively building relationships with their markets, thereby permitting them to ...