The Tale of Two Centricities
The most successful businesses today are becoming organisations which are actively building relationships with their markets, thereby permitting them to ...
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Tag: human connection
Welcoming re-humanisation of brand, customer experience
Pop quiz. What have you been missing for the last 18+ months? Answer: In-person, human interaction on a broad scale.
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Our pockets, our phones and what we know
I’ve been trawling through some of these 2020 trend lists and they read like a news bulletin running the same ...
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The human connection: does the art of media planning need to be revived?
With data and automation playing a key role in modern media agencies, has media planning lost its human connection?
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Engagement and experiences: Strategy needed to implement CX technologies
Competition in today’s business landscape has never been fiercer. The market is saturated with brands, and companies are competing for ...
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Media sales: Don’t overlook the human connection
Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand ...
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