It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more
SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top media agencies. Read more
With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are predicted. But does this work for procurement and other... Read more
SCOPEN’s Agency Scope has released its latest trends. The Media Online gets an exclusive look into some of the trends, highlighting where SA stands when pitted against the to the global aver... Read more