IAS | The Media Online

Innovation, data, strategy: What makes a media agency most attractive?

Posted By: Johanna McDowellon: June 23, 2020In: Media agency

It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more

Exclusive: SCOPEN Ratings reveals South Africa’s top media agencies

Posted By: Glenda Nevillon: June 09, 2020In: News

SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top media agencies. Read more

Large advertisers increase marketing and communication budgets by 78% in last two years

Posted By: TMO Partneron: April 05, 2020In: Advertising, Partner Content

[PARTNER CONTENT] Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20). Read more

Choosing an equitable client-agency costing model

Posted By: Johanna McDowellon: June 24, 2019In: Agencies

With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are predicted. But does this work for procurement and other... Read more

Media moves: Chiara Carter new editor of Daily Dispatch, Tiso Blackstar wins YouTube funding, Hoorah Digital launches transparency survey

Posted By: TMO Reporteron: January 31, 2019In: Media Mecca

The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more

Exclusive: How does South Africa rank in global marketing?

Posted By: Johanna McDowellon: December 14, 2018In: Agencies

SCOPEN’s Agency Scope has released its latest trends. The Media Online gets an exclusive look into some of the trends, highlighting where SA stands when pitted against the to the global aver... Read more