Courage under fire: How marketers and agencies made lemonade
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some ...
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Tag: IAS
Why media agency pitches will lead the way in 2021
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN ...
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Media Moves: ESPN Africa in brand collaboration with Bob O’Connor, Lactalis SA awards full-service account to HelloFCB+, Offlimit Communications bolsters digital and PR service divisions
The Media Online’s weekly round up of people, account and business moves in media.
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A glimpse into 2021: Which will cost more – research or no research?
With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you ...
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The art of the virtual pitch
With Covid-19 having thrown normal pitch processes into disarray, how have the advertising and marketing industries managed? Virtually, of course!
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What TREND SCORE reveals for marketers
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and ...
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