How South African media agencies stack up against their overseas counterparts
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can ...
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Tag: IAS
Data: A price above gold
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold.
Read moreDetailsInnovation, data, strategy: What makes a media agency most attractive?
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to ...
Read moreDetailsExclusive: SCOPEN Ratings reveals South Africa’s top media agencies
SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top ...
Read moreDetailsLarge advertisers increase marketing and communication budgets by 78% in last two years
Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20).
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Choosing an equitable client-agency costing model
With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are ...
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