Gen X wields significant buying power. They are now in their prime earning years and are the most active online shoppers among the different age groups. Read more
This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The Covid-19 pandemic has unquestionably ended the world as we knew... Read more
With a bevy of voices jostling for attention in the digital space, how do you get your brand to speak loud enough for your audience to hear you, and most importantly, take action? Or will bi... Read more
The Media Online’s weekly round up of people, account and business moves in media. Read more
Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers... Read more
Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel that drives the engine of digital marketing. Read more
