Influencing a precise sync up
There is no doubt that digital marketing has grown and taken over the marketing sector expeditiously. The rise and popularity ...
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Tag: Idea Hive
Awards Wrap: McDonald’s SA campaign wins MEA Creative Effectiveness Award, Kfm’s Best of the Cape awards are back, MOST Awards webinar
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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The point of precision marketing, in my opinion
“Some may call her the new girl in town, but those familiar with data and performance marketing will tell you ...
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Ignore Gen X at your peril
Gen X wields significant buying power. They are now in their prime earning years and are the most active online ...
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It’s the end of the world as we know it (and I feel fine)
This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The ...
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From ‘meh’ to ‘yeah’! The science of storytelling
With a bevy of voices jostling for attention in the digital space, how do you get your brand to speak ...
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