How agencies and brands can build highly successful relationships
We do not believe all media will move in-house. But we see a future where agencies and clients work closely ...
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Tag: in-sourcing
Creativity and data is in the house – here’s what it means for brands and businesses
COVID-19 is reshaping digital transformation agendas across the world, coming on top of a growing global trend towards in-housing of ...
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Exclusive: Media agencies under pressure, but they’re adapting to their changing role
Michael Bratt chatted exclusively with Wavemaker global president for market development, Ajit Varghese, and SA CEO Lwandile Qokweni.
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