Five trends from AdForum shaping advertising in 2026
From the rise of agency-owned AI platforms to the resilience of independent agencies and the growing importance of human creativity, ...
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Tag: Independent Agency Selection Company
![Less noise, more nerve [part 1]](https://themediaonline.co.za/wp-content/uploads/2026/05/3d-graph-computer-illustration-350x250.jpeg)
Less noise, more nerve [part 1]
South African marketers are shifting from high-volume output to smarter, more intentional investment focused on effectiveness rather than noise. Budget ...
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South Africa’s most admired creative and media agency professionals for 2025
SCOPEN has unveiled South Africa’s most admired creative and media agency professionals for 2025, based on spontaneous nominations from both ...
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Contract crunch: Why CMOs must get closer to the fine print
The IAS Media Assurance Masterclass Series reveals 70% of procurement professionals are overwhelmed by marketing contracts while agencies quietly exploit ...
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Pitch perfect or idea theft?
“Good artists borrow, great artists steal.” This provocative quote, often attributed to Pablo Picasso, suggests that all creativity is derivative. ...
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Agency selection: Forget everything you know about Tinder…
Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more ...
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