Love at first insight
Ever been on an awkward blind date or approached by someone who completely missed the mark? That’s the disconnect many ...
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Tag: insights
WPP and Universal Music Group ink strategic partnership deal
WPP and Universal Music Group (UMG) have announced a strategic partnership that will provide clients’ brands with cutting-edge audience engagement ...
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Unstoppable: How South African women redefine resilience in life and work
In August 2024, infoQuest, a South African online research company, surveyed 300 women across South Africa from diverse demographics, to ...
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Strap in for turbulence ahead
Communication, transparency, and stakeholder inclusivity remain key BRC priorities as we continue to navigate the unique and complex South African ...
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Fads and Futures decode what really matters for brands
Trends come and go. Some fade away quickly, while others leave a lasting impact, reshaping how we live and interact. ...
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The human ‘X-factor’ in AI-driven marketing
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. ...
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