insights | The Media Online

Leveraging the power of parents…and children too

Posted By: Giuliana Diason: August 27, 2020In: Advertising

A high 76% of moms involved in the ViacomCBS study said that they often leverage their kids’ tech skills to research brand information and their kids play a massive part in the products that... Read more

Data insights are key to a new form of storytelling

Posted By: Shaune Jordaanon: August 27, 2020In: Digital

In a world where the collection of data is happening at every turn, the need to turn that data into meaningful stories - or data storytelling - is the real priority. Read more

Transit Ads unveils ground-breaking insights community with TransitGo

Posted By: TMO Adson: June 09, 2020In: Provantage Press Office

[PRESS OFFICE] Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product. Read more

Stay visible as we’re facing a new way of connecting with consumers

Posted By: Victor Koahoon: May 20, 2020In: Media agency

Staying dark and invisible in these trying times is not an option, because this tactic allows competitors to occupy consumers' headspace. Read more

On the ground: Township consumer lockdown report

Posted By: Lebo Motshegoa & Kani Rajuilion: April 28, 2020In: Research

This consumer research report delves into the various challenges facing consumers at the bottom of the pyramid, within the context of the global pandemic and national lockdown. Read more

We all have to face reality sooner or later. Even if that does hurt

Posted By: Gordon Mulleron: April 20, 2020In: Opinion, Out of Home

[An Unofficial Response to the OMC] The problem with having a tantrum and throwing your toys out the cot is that sooner or later you have to go and pick them up. Read more