The future of newspapers is community. From a marketing point of view – finely targeted communities. I think these small newspapers are going to be around for a long, long time. Read more
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to view media in a holistic way. Read more
A recent industry consultation session explored universal access to the internet in South Africa, and ways to go about ensuring this right. Read more
Digital marketing in South Africa has increased at a rate of 35% and certain trends have increased in popularity which will have to be taken into account such as 'Black Twitter', for example... Read more
The importance of a mobile presence for your brand and interactions with customers on mobile internet has never been more important. This is highlighted by Zenith’s latest Media Consumption... Read more
The less intrusive you are as a business, the higher your chances will be of building a strong community around your brand, generating new leads, and improving conversions. Read more
