Real stories, real influence, real Africa
Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Whether ...
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Tag: Jhene Nel
Turning stories into sales with customer generated content
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have ...
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The human ‘X-factor’ in AI-driven marketing
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. ...
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