My recent discussions with Spotify, Apple and Google have made it clear that we are in the middle of a digital audio revolution, and this is setting the stage for a powerful new role for aud... Read more
The podcasting business in South Africa is on the brink of delivering real returns for its participants – for podcasters and for brands. Read more
Day 4’s attendees at Radio Days Africa 2021 were treated to a podcasting masterclass by Jon Savage. Nigerian TV and radio host Jonathan Lyamgohn did the honours on community radio. Read more
Podcasting has matured, reached that phase in its adoption cycle where brands have begun to notice its potential but it is a very different game from others they have played before. Read more
Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to ‘new’ media. Read more
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