Splitting the content atom to make an impact in a changing media landscape
Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, ...
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Tag: Jon Savage
Media moves: Bonang meets Jack, new Facebook head for Africa, deadline extended for media ethics inquiry
The Media Online's weekly round up of people, account and business moves in media.
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The hard sell of online radio
Online radio platforms have their problems, specifically when it comes to trying to convince agencies and clients to part with ...
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