Beyond the pitch
Strong media relationships are built through trust, consistency, and genuine human connection, not transactional pitching. PR professionals must adapt to ...
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Tag: journalists
Believability vs credibility: what journalism can learn from creators
Human-first credibility: Audiences trust relatable creators over institutions. Prioritise visible experts and authentic voices. Platform-native storytelling: Adapt content style, format, ...
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The time waste economy: why media companies need to rethink value
Optimise for user intent, not output volume Don’t automate inefficiency, fix the operating model first Use AI to allocate resources, ...
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The relentless cycle of violent news is leading to trauma for journalists
The news agenda of the last few years has been relentless, from war in Ukraine, Gaza and Iran to political ...
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Why Jeff Bezos dismantled The Washington Post
The Washington Post’s evisceration at the hands of its billionaire owner, Amazon founder Jeff Bezos, didn’t have to happen. Following ...
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Normalise, remind (repeat), educate: Trauma solutions for newsrooms
David Walmsley, editor in chief at Canada’s Globe and Mail and President of WAN-IFA’s World Editors Forum, this week hosted a ...
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