I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
The results of Kantar TNS and Google's latest Connected Consumer Study shows few surprises with known trends just continuing to be emphasised. Read more
The Sunday Times' Top Brands awards took place in Johannesburg on Wednesday night in Tiso Blackstar's The Empire. Here are all the results. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.