Ian Bredenkamp: Destined to be a media entrepreneur
From an early age, Ian Bredenkamp was an entrepreneur. From a door-to-door Greetings Card seller to an ice-cream vendor on ...
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Tag: lessons
Hard work, long hours and relationships: How to succeed as a media entrepreneur
Starting new media businesses, building them up into big organisations, and then selling them and starting the cycle again is ...
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Tbo Touch on creating and marketing brands in a competitive space
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements ...
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Lessons from the Sunday Times saga: Emphasise the basics of journalism
If ever a journalism student or one just starting out needed a case study of what not to do, the ...
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How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
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Beyond paperwork: Lessons in respecting your audience from media legend, Greg Maloka (with videos)
Kaya FM managing director Greg Maloka walked away with this year’s Media Owner Legend accolade at the MOST Awards. Here’s ...
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