From an early age, Ian Bredenkamp was an entrepreneur. From a door-to-door Greetings Card seller to an ice-cream vendor on the beach, he used his profits to fund his biggest passion, music. Which he then turned into a business. We chatted to him to find out more.
One of my favourite lessons is from Joburger Brian Altriche, founder of RoccoMammas, who failed time and time again for years before gaining massive success. His lesson is about learning from your failures, refining those hard lessons, and working damn hard until you reach your goals.
- It’s a cliche, but you have to LOVE IT and believe in what you’re doing. I am very blessed in being able to turn away projects we don’t believe in. I want my businesses associated with great brands (you’ll be judged by your peers, remember!).
- You need a thick skin as it’s hard out there. No-one is going to give you a parking bay, medical aid or pat on the back like at a corporate job.
- Be resilient. Read a lot and find people you can ask for advice.
- I don’t run my business like a closed book – I read my own emails, my WhatsApp number is on all the company websites and social handles, and I make sure I have my finger on the pulse and remain accessible. No silo environment. Silo will kill you.
- Learn the art of saying No. It takes time and practice and will save you time, money and regret. HIRE GREAT PEOPLE. My staff and team are excellent.
- Try to do it without debt. You’ll be stressed enough as is without still carrying that burden too.
Follow Michael Bratt on Twitter @MichaelBratt8
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