The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency leaders. Read more
In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest to purchase. Customers nowadays expect a pleasing and personalis... Read more
A positive attitude to change, being open to new technology, adaptability – these are three of the six traits that help ‘future ready’ businesses succeed. Read more
The real value of brand-compliant templates and brand governance lies in the ability to remove the content clutter from the workplace, empowering employees to meet customer expectations and... Read more
[PRESS OFFICE] According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever. Read more
Now, more than ever, there is a clear demand for responsible and accountable spending on advertising, with insightful and attributable reporting. Read more
