With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them. Read more
One of the most notable audience increases in this release is that of the SABC’s facility radio station, Radio 2000; the station has experienced a 51.8% year on year surge in audiences. Read more
Tired of carrying too many loyalty cards around in your wallet? New app, Loyal1 consolidates them into a single easily-manageable platform. Read more
If bankers can reward you for using their bank, why shouldn’t beer brands reward you for drinking their beer? That’s the message from Publicis Machine, which recently initiated South Africa’... Read more
It’s that time of year again. Retailers have been planning the following six weeks for the last 46. If you just started holiday planning over the last few weeks, you’re probably too late to... Read more
