Tag: LSM

The South African Advertising Research Foundation (SAARF) has released the results of its latest AMPS survey. Michael Bratt attended the ...

Britta Reid recently wrote an article published in The MediaOnline entitled, Establishment blues: ES must be unbiased foundation for media ...

It's important to take a step back and understand that data is data. Whether you’re using Amps’ ‘any research’ function ...

*CYBERTORIAL: SABC Radio has invested in world-class research to allow for strategic media planning so that advertisers get maximum reach ...

Johannesburg, 02 September 2014 Dear Editor I would like to thank you for publishing an interesting article entitled ‘Changing consumers ...

In South Africa, Living Standards Measures dominate media measurement but researchers at Ask Africa use an alternative measure that they ...