[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
2018 is coming to an end, and there was no shortage of media news during the year. Here are the most popular stories from The Media Online over the period. Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the best standard of living, and consumes the most media. Read more
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how they access their media. Read more
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would truly reflect our distinctly unequal society. Read more
