Why LSM is giving way to SEM: How we live vs. what we have
The shift from LSMs to SEMs allows us to segment more effectively, based on a more detailed understanding of South ...
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Tag: LSM
Local titles flourish in the heart of the community
Media24 and Adspace24 have released the findings of recent market research into the efficacy of local titles, conducted by their ...
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Latest MAPS data points to decline in most media types
Eighteen months of data, building trendable data and new observations in consumer behaviour have emerged from the Marketing Research Foundation's ...
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Understanding SEM segmentation: New free book from E+I
If you’re reading this, chances are that you’ve been following the Ebony + Ivory series on SEM segmentation. Congratulations! You’ve made it ...
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Reality TV in SA: The tribe has spoken
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre ...
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Are LSMs still relevant in 2019?
The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...
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