Tag: LSM

The shift from LSMs to SEMs allows us to segment more effectively, based on a more detailed understanding of South ...

Media24 and Adspace24 have released the findings of recent market research into the efficacy of local titles, conducted by their ...

Eighteen months of data, building trendable data and new observations in consumer behaviour have emerged from the Marketing Research Foundation's ...

If you’re reading this, chances are that you’ve been following the Ebony + Ivory series on SEM segmentation. Congratulations! You’ve made it ...

Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre ...

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...