If you’re reading this, chances are that you’ve been following the Ebony + Ivory series on SEM segmentation. Congratulations! You’ve made it to the finish line. Read more
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre that’s evolving in fascinating... Read more
[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
2018 is coming to an end, and there was no shortage of media news during the year. Here are the most popular stories from The Media Online over the period. Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the best standard of living, and consumes the most media. Read more
