The impact of AI influencer platforms on the PR business
It is a known truth that traditional advertising has seen a considerable decline, while social media continues to dominate. This ...
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Tag: machine learning
Three real-world use cases for AI in media
In paid media, there are a number of agencies using AI for media planning, buying and optimisation. At least they ...
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‘Exploration and experimentation are key to media’s survival’
For media workers especially, the advent of an increasing variety of AI tools – in an age of disinformation and distrust in ...
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Why learning agility trumps technical skills in the workplace today – and into the future
Imagine that you’re updating your CV or LinkedIn profile. When listing your skills, would you be able to state that ...
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Opportunities in tech are helping to drive digital transformation in South Africa
This year brings tough economic conditions both globally and at home, but South Africa’s tech ecosystem is providing fertile ground for ...
Read moreThe year machines got smart and digital marketing was the winner
New technology now allows brands to use machine learning to assess many thousands of internal and external factors that impact ...
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